Social Media Marketing is marketing for businesses and brands, on social media platforms. When done correctly, Social Media Marketing includes a detailed targeting strategy, creative branded content, and calls-to-action.
The problem with most Social Media Marketing companies, is that they don’t understand the importance of branding or the general psychology behind effective marketing. My company St. Pete Social takes SMM to a totally new level. We focus on developing your brand story using memorable creative content and copy. But I can tell you more about that later. Let’s get back to the topic at hand: Social Media Marketing.
Do you need Social Media Marketing for your business?
Well, DUH! The world has completely evolved to revolving around social media for everything from news to friendships. If your business isn’t on social media, statistics say that it won’t be around for very long.
Each social media platforms offers something unique for the customers and offer a personal, yet sometimes interruptive form of advertising for businesses. Knowing how to use social media marketing for your business properly is vital to the long-term success of your business. Your audiences are now more accessible than ever with the help of social media sites. It’s time to take advantage!
The Perfect Portfolio
Social media platforms are the perfect way to create an online portfolio of what you do, why you do it, and how it can help someone else. Platforms like Instagram are perfect for creating brand awareness online, because it focuses on short-form imagery and video.
When you pair a memorable image or video with a caption that connects on a personal level, you create an experience for your audience, that leads them to remember your brand, click onto your website, and buy your products and services. Your social media platforms are the doorways your audience will use to access your business. So, post things that remind the world who you are and how your business can help others with a problem they may have.
Social Media Trends Change Quickly
The problem is with trying to master social media for your business, is that trends are always changing online. Right now, video is going to get the most engagement on social media, but that trend is quickly evolving into audio only.
Understanding the trends and future forecasts of social media marketing can be tricky and even confusing because things are constantly evolving. That’s why it’s important to leave the Social Media Marketing to the experts! My company St. Pete Social can help.