What is Branding, you ask? Good Question!
Branding is defined as “a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company”…but it’s so much more than that! Branding is a visual and written representation of what makes you different. It’s your secret sauce, to say the least.
Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company.
Branding is your story unfolding in creative and memorable ways, on all visible platforms.
What does Branding include?
Investing in professional branding means that you mean business. It means that you want your business to be successful and thriving for years to come. To make that possible you have to be remembered for years to come, and branding (when done properly) does just that.
Branding includes all of the elements that create a memorable brand in the public eye. This includes but is not limited to:
Investing in a custom logo design is the first step to building a brand identity. A strategically designed logo will tell the public what your business does, quickly. And it will be easily remembered.
A tagline reminds the public what your business does, or how it helps others, in a fun and creative way. A tagline is another way to help the public remember your brand for years to come.
A mission statement lets the public know what purpose or mission your brand has in the world. Your mission statement should be the “why” behind your business, and the driving force behind your success.
Identifying a consistent color palette is crucial to creating long-term brand awareness. A color palette helps you keep your brand looking consistent on all platforms and marketing materials. Color also makes us feel a certain way and a professional brand designer understands this and uses it as a strategy to design your brand color palette.
Finding the perfect font for your brand is important, believe it or not! When you invest in a branding package, the designer will source the perfect font to represent your brand! Your branding package will include (or should include) font files for things like headers, paragraphs, etc.
A mood board is a collection of colors, textures and images that collectively create a feeling or “mood” for a viewer. Having an established Mood Board for your brand helps to keep your brand consistently portray the right feeling that leads your audience to take an action.
An image library is a collection of curated imagery that features your brand colors and subject matter. An image library helps to keep your brand image consistent on all platforms and marketing materials.
A video library is a library of videos that is carefully curated to match your brand identity, and remind the public what you do and how you can help, in creative and memorable ways. Having a library of branded video content saves time and keeps your brand consistent online.
All marketing materials related to your brand and given to the public should be consistent in colors, subject matter, copy and brand elements. When you invest in a branding package, you’ll receive designs such as business cards, letterheads, etc. used to professionally present and market your new brand to the public.
Do you need branding?
If you’re wondering if you need to invest in Branding for your business or side-hustle, the answer is always yes. Well I mean, if you want your business to be around for the long-run, that is.
Professionally designed brands have strategy and psychology behind them to ensure long-term success. Because of the strategy and time involved in designing a memorable and profitable brand, you can imagine it’s not a cheap process. Don’t let the price scare you away from your dreams though…those dreams deserve an investment, don’t you think?
There are tons of options like Fivver, Canva, and even Etsy Brand designers that are all relatively in-expensive. But if you’re serious about dramatic brand growth and visibility, invest your money into a professional brand designer that knows what they’re doing. Your dreams depend on it.
You have to remember that there’s millions of others people and companies out there doing what you do. Maybe they’re not as good as you are, maybe they’re not as knowledgeable as you are… but if they invest in strategic branding and you don’t, which one do you think will be more successful and last longer?
It sounds so cliche to say “I want to see you succeed” so instead I’ll remind you that you deserve to succeed.
So, if the question is “should I invest in Branding for my business?” My answer is ABSOLUTELY! Do it now, and thank me later.